10+ years building customer data, lifecycle marketing, & digital activation platforms at scale.
experience
Disney Experiences · Orlando, FL
- Own strategy & roadmap for Marketing Activation platforms across Parks, Resorts, & Cruise Lines, consolidating fragmented guest data into a unified CDP profile with identity resolution, data quality, & next-gen activation built-in for journey orchestration & direct channels like SMS
- Set platform vision & align cross-functional partners in Engineering, Marketing, & Analytics, guiding initiatives from concept through delivery
Disney Experiences · Orlando, FL
- Led app engagement strategy to 80% YoY growth across mobile video, messaging, & event guides, partnering with Tech, UX, & Content Strategy
- Drove app amplification roadmap (platform integrations, new features, plus tactics like QR codes & deep linking), delivering 75% YoY audience growth
Disney Experiences · Orlando, FL
- Owned mobile campaigns for franchise launches (Star Wars: Galaxy's Edge, Disney+) & a $5M+ portfolio of digital reservation systems (Mobile Order, Digital Key), coordinating across Product, Tech, & Analytics
Cox Media Group · Orlando, FL
- Managed $11M+ in media budgets for Travel & Hospitality clients; cut time-to-market 50% by implementing ServiceNow workflows
Universal Destinations & Experiences · Orlando, FL
- Drove direct mail & email for seasonal events & Annual Passholder retention/acquisition; built multivariate testing strategy for marketing channels
PENN Entertainment, Inc. · Wyomissing, PA
- Coordinated campaign strategy & creative across 25+ regional properties; supported the HollywoodCasino.com free-to-play mobile launch
tools & platforms
Product & Marketing
Attentive · Braze · Miro · Figma · Asana · Jira
Data & Analytics
Adobe Experience Platform · Snowflake · Tableau · Google Analytics
AI / Emerging Tech
Claude · ChatGPT · Gemini · Cursor · MCPs & agentic workflows
certifications
Google UX Design Specialization
Design Thinking Boot Camp
Google Digital Marketing & Ecommerce Specialization
Scrum Master Certification
education
Full Sail University, Winter Park, FL